About
United Media is a large online-marketing agency for over 10.000 customers in Germany, Austria and Sitzerland that specializes in bringing small- and medium-sized business to the web. Their online presence needed to show off their expertise as leading web-agency.
In addition to a convincing narrative on it's home page, the site features thourougly thought-out blog, about and reference pages to fit the businesses needs. An even bigger emphasis was put on the aquisiton of the employees, which spawned it's own landing page. Furthermore design work was done for their Social Media and a new company video was produced to refresh the companies online-identity.
Finding new employees
In addition to their regular website, United Media needed more ways to find new employees. For this reason a whole landing page was created to showcase the companies work and benefits.
The site continued to strengthen the companies professional appearance while also quickly hooking potential new colleagues with quick access to relevant information.
Video Production
United Media's image video was also completely redone in order to bring it up to modern standards. I was asked to plan and direct the as well as create the website-mockups used within the video.
The goal of the new video was to give it more structure and let potential customers see themselves in it. This was done by showcasing the work of the company by following a new customer through his journey from idea to finished product.
Social Media
The goal to refreshen the companies look also carried over to social media. Similar to the landing page, acquisition of new employees was very important, however it was not the only type of content that needed to be showcased. The companies day-to-day postings also needed fitting social-templates, that looked high-end while also being highly customizable.
The aim was to create a visual language that was clean and proffesional while also being emotional and inviting to attract potential new colleagues. The career-specific also put an emphasis on showcasing the companies benefits.